Journal

Notes we would still defend in critique.

Short essays from the drafting table. They are not a drip campaign. Read one, steal the worksheet, ignore the rest until you need it.

12 March 2026Taxonomy

Object–action English, a banned-synonym list, and the reason `clicked_button` will betray you the moment design ships a new surface.

2 February 2026Retention

N-day charts flatter the core. Windowed cohorts, and the unpleasant habit of removing people who could not have returned.

18 November 2025Funnels

Optional steps, multi-device identity, and the extra screen that invents a cliff which support tickets never mentioned.

7 September 2025Cohorts

Billing clocks are not engagement clocks. A thirty-day window on a yearly plan is a different kind of fiction.