Retention Cartography
The studio’s long course. You will redraw activation, plot resurrection, and write a retention brief that finance can argue with honestly. Includes weekly written critique.
Open the full syllabusProgrammes
Four ways onto the map.
Each course is built around a live product you already ship. We do not simulate “SaaSCo.” Seats stay small enough that critique still stings.
Event Schema Architecture
For teams whose tracking plan has become folklore. You will produce a versioned event dictionary, a deprecation ritual, and a one-page rule for new properties. Taught by Priya Langford.
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Experiment Atlas
A/B tests as geography rather than theatre. Guardrails, peeking, CUPED in plain English, and how to retire a “winning” variant that only won on a vanity event.
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Funnel Geometry
Ordered steps, unordered reality. We rebuild a checkout or onboarding funnel from raw events, then show where identity stitching and optional steps invent drop-off that never happened.
Enquire for Funnel GeometryWho these are for
You already instrument something. You can find a dashboard. What you cannot do, yet, is stand in a room and explain why a curve moved. Product managers from UK scale-ups, in-house analysts without a data-science title, and founders who still write their own SQL all sit in the same cohort. We do not teach Python from zero, nor do we cover mobile game live-ops economies.
Private workshops reuse the same maps with your warehouse, your SDK, and your political constraints. Those weeks are quoted separately from the public fees on the fees page.